Diptyque 50th Anniversary
COLLECTION OF DIPTYQUE CANDLES.
EAU PARTICULIERE FRAGRANCE.
DIPTYQUE 50TH ANNIVERSARY / 34 BOULEVARD SAINT GERMAIN COLLECTION
To raise awareness and create buzz for diptyque's 50th Anniversary as well as their new collection 34 Boulevard Saint Germain, BPCM planned, coordinated and executed a press event in the Fall of 2010. We secured a two page brand story in Fashion Magazine along with credits from magazines such as Lucky, Town & Country, Details, Gotham, NYLON, Michigan Avenue and Elegant Living.