ANNE HATHAWAY IN BA’S AS SHE HOSTS THE OSCARS ON FEBRUARY 27, 2011.
BPCM LA began working with shoe designer Brian Atwood in 2009 to help him compete with other shoe brands who had been so prominent on the red carpet for years. Our mission was to increase his placements on the red carpet, enhance his image by dressing only a certain caliber of talent, and help him to emerge as the leading shoe designer for A-list talent. We immediately identified who we would like to work with. Brian Atwood shoes are now the most prominent shoe on the carpet, seen on everyone from Gwyneth Paltrow and Jennifer Lopez to Cameron Diaz and Victoria Beckham.