Amour Vert #PlantATreeAV Campaign
TREE PHOTO SUPPORTING THE AMOUR VERT #PlantATreeAV CAMPAIGN
#PlantATreeAV POST BY ANNE HATHAWAY
#PlantATreeAV POST BY JAMIE CHUNG
Last year, BPCM worked with contemporary eco-fashion brand, Amour Vert, to launch a campaign to plant more trees in honor of Earth Day. The brand, which is known for planting a tree for each Amour Vert t-shirt sold, took their passion for planting one step further and promised to plant a tree for every person who posted a picture of a tree on Instagram with the tags @AmourVert and #PlantATreeAV. The campaign’s inaugural year resulted in 1,078 trees being planted. This year, that number was tripled, with over 3,400 posts and a promise of over 3,400 trees. Notable supporters included key stylists and editors, as well as actors Anne Hathaway, Jordana Brewster, Busy Philipps, Jamie Chung, Holland Roden, Elizabeth Henstridge and more.